Olivet College
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Marketing is a concentration for the business administration major. If selected, the following classes must be completed in addition to the business administration core classes.
Core Courses
BUS 311 Advertising

A comprehensive survey of basic principles and practices of advertising. Topics include: planning and advertising campaigns, creating advertisements and developing media plans.

Spring Semester. 3 semester hours.
Prerequisites: C or higher in BUS 309.

BUS 312 Sales and Sales Management

The sales and sales management process as it pertains to the marketing environment. Topics addressed include: the sales process, the steps in the sales process, the internal and external sales environment, recruitment and selection of sales persons, motivation, territory and quota management and design, sales forecasting, compensation, and appraisals. Includes case and group work.

Fall Semester. 3 semester hours.
Prerequisites: C or higher in BUS 309.

BUS 321 Public Relations

This course is an overview of the functions, practices and growing application of public relations in private industry and the public sector. Emphasis is placed on planning, writing and management functions, working with the media and developing effective public relations strategies. At the end of this course, students should be capable of performing the following public relations activities: analyzing public relations problems and opportunities; understanding and developing concise and targeted public relations messages; and understanding the terminology and theoretical concepts associated with public relations.

Fall Semester. 3 semester hours.
Prerequisites: C or higher in BUS 309.

BUS 407 Marketing Research

The Marketing Research class includes methods for designing market research studies, methods of collecting data, problem formulation, sampling methods and techniques, data analysis and research reporting.

Spring Semester. 3 semester hours.
Prerequisites: C or higher in BUS 309 and MTH 232.

CS 116 Web Design and Development

Students will learn basic HTML scripting, use of Web editors to create various styles of Web pages (single and multipage sites, online forms, CSS, etc.), management of Web sites and use of animated Web programming. CS 116 does not count toward a major or minor in Computer Science.

Fall and Spring Semesters. 3 semester hours.
Satisfies Creative Experience requirement.

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