Olivet College
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Course Descriptions

Business is an optional concentration for the fitness management major. If selected, the following classes must be completed in addition to the fitness management core classes.

Complete each of the following:
BUS 200 Introduction to Business

Introduction to Business is an examination of the major functional areas of business administration including management, marketing, human resources, finance and accounting. Introduction to Business is designed for nonbusiness administration majors.

Fall and Spring Semesters.
3 semester hours.

BUS 201 Principles of Accounting I

This is the introductory course in accounting with an emphasis on financial reporting for external users of financial statements. The course includes an examination of the recording of business transactions and the measurement of business income, assets, liabilities and equities.

Fall and Spring Semesters.
3 semester hours.

BUS 300 Principles of Management

Management consists of an analysis of business activities designed to manage an organization to efficiently serve employees, customers and the community. Topics studied include planning, organizing, leading and controlling; the business environment, business institutions, government regulations, organizational structure, human resources and human behavior within the framework of the needs of a diverse world.

Fall and Spring Semesters.
3 semester hours.
Prerequisites: sophomore standing.

BUS 309 Principles of Marketing

Principles of Marketing is an introduction to the basic functions of marketing. The course includes topics such as consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing and e-commerce.

Fall and Spring Semesters.
3 semester hours.
Prerequisites: sophomore standing.

BUS 311 Advertising

A comprehensive survey of basic principles and practices of advertising. Topics include: planning and advertising campaigns, creating advertisements and developing media plans.

Spring Semester.
3 semester hours.
Prerequisites: C or higher in BUS 309.

BUS 408 Organizational Behavior

Organizational Behavior includes a study of individual and group behavior in organizational settings and the processes and skills essential for the success of individuals as members of organizations. Also includes a study of the objectives, functions and organization of personnel programs, with a focus on the diverse culture of the workplace.

Fall Semester.
3 semester hours.
Prerequisites: C or higher in BUS 300.

ECO 201 Principles of Microeconomics

Microeconomics is the study of elementary supply and demand, the production function, individual firm behavior, and institutional effects of government and labor business operations.

Fall and Spring Semesters.
3 semester hours.

IRM 221 Principles of Insurance & Risk Management

An introduction to the concept of risk, the process of risk management, and the field of insurance, including fundamental doctrines, historical background, social value, economic influence, loss exposures and protection, insurance regulation, insurance carriers, reinsurance, marketing, underwriting and claims adjusting. This course includes examination of the Michigan Essential Insurance Act and how this law addresses the social responsibility of the insurance business and its attempt to address social injustice. This course will also help students prepare for the INS 21 national examination administered by the Insurance Institute of America.

Fall and Spring Semesters.
3 semester hours.
Prerequisites: BUS 212 recommended.

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