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Olivet College’s graphic design major is geared toward applying your fine art skills to graphic design and production. Combining traditional studio skills with Macintosh computers and the current industry standard software Adobe Creative Suite, you will be groomed in letter and type design, layout and art preparation, and computer generated solutions to graphic design challenges.

For your convenience, below are the course descriptions for Graphic Design. For more information please visit the academic catalog.

Core Classes:
ART 101 Image and Culture

Art appreciation course divided into three areas: an introduction to the principles of organization and elements of design, a thematic study of how those concepts have been applied across times and cultures to communicate specific meaning, and student (group) developed thematic research and class presentations of non-Western art forms.

Fall and Spring Semesters.
3 semester hours.
Satisfies Global Diversity requirement.

ART 105 Drawing Skills Laboratory

An introductory drawing class with a focus on traditional drawing techniques that include line quality, proportion and shape gauging and one-and two-point perspective.

Fall and Spring Semesters.
3 semester hours.
Satisfies Creative Experience requirement.

ART 107 Visual Foundations

A two-dimensional design course that focuses on traditional elements such as composition, value and color. Students choose subject matter that reflects their personal and political/social interests. Ceramic forms are created using pinch, coil and slab techniques.

Fall and Spring Semesters.
3 semester hours.
Satisfies Creative Experience requirement.

ART 108 Introduction to Graphic Design

This course will provide a basic overview of the many processes involved in gathering and arranging written and visual messages and graphic elements to produce high quality, professional documents for printed communications. It will provide a hands-on experience using Macintosh computers and the current industry standard software Adobe Creative Suite CS6.

Fall Semester.
3 semester hours.

ART 205 Portrait Sculpture: Fundamental

Traditional portrait sculpture where students model in clay from a live model. Attention is paid to skeletal/muscle anatomy and proportion. Clay heads are then cast into plaster through a waste-mold process.

Fall Semester.
3 semester hours.
Satisfies Creative Experience requirement.

ART 208 Layout and Typography

This course involves understanding the various stages of developing layouts for print. A focus on the organization of visual information: type, photographs and graphic elements will be emphasized through the creation of specific visual communication exercises. Students will be exposed to current design issues and be expected to expand their understanding of formal design principles, type as imagery, creative brainstorming, critical thinking, presentation, and craftsmanship.

Fall Semester.
3 semester hours.
Prerequisite: ART 108.

ART 209 Layout and Typography II

This course further develops the skills introduced in ART 208 Layout & Typography I and continues to explore the interaction of text and image. Students will be guided to be more independent in their use of fundamental components of graphic communication design and problem solving.

Spring Semester.
3 semester hours.
Prerequisite: ART 208.

ART 221 Sculpture: Fundamental

Basic sculpture class that engages students in traditional bar-relief (clay) and carving (plaster). Students choose subject matter that reflects their personal interests.

Fall and Spring Semesters.
3 semester hours.
Satisfies Creative Experience requirement.

ART 231 Printmaking: Fundamental

Basic printmaking where students explore one medium (woodcut, intaglio, serigraphy or lithography). Personal responses are developed to an assigned technique and subject matter through sketches and trial proofs that are then used to create the final print. Four prints in editions will be accomplished over the course of the semester.

Fall Semester.
3 semester hours.
Satisfies Creative Experience requirement.

ART 241 History of World Art II

Survey of art, architecture and craft from Renaissance Europe to Post Impressionism through illustrated discussions and readings. The relationships between art, craft, culture and environment is explored from cultures around the world from this time-frame including Chinese, Japanese, Native American, Oceanic and Sub-Saharan Africa art.

Fall Semester, even years.
3 semester hours.

ART 242 Modern and Contemporary Art History

Survey of modern and contemporary art, architecture and design through illustrated discussions and readings. Modern movements and styles and their relationships are explored from late 19th century European art through the 20th century to America. Also included are works of African American, Native American, Hispanic American and women artists, as well as art from China, Japan, Central and South America, India and Africa

Spring Semester.
3 semester hours.

ART 245 Figure Drawing: Fundamental

Drawing in pencil and charcoal from the live model (gesture and extended poses, including portrait work). Attention is paid to anatomical structure and proportion.

Spring Semester.
3 semester hours.
Satisfies Creative Experience requirement.

ART 251 Painting: Fundamental

Fundamental problems in painting. Still life format is utilized to develop a technological command of the oil medium. In-depth work with the principles of organization focuses each assignment.

Fall and Spring Semesters, odd years.
3 semester hours.
Satisfies Creative Experience requirement.

ART 271 Biological Illustration: Fundamental

Traditional drawing course with emphasis on rendering light on form. Subjects progress from simple geometric shapes to more complex still life.

Fall and Spring Semesters.
3 semester hours.
Satisfies Creative Experience requirement.

ART 308 Electronic Publication and Web Design

The first half of this course provides introduction instruction for the digital publication for e-books, electronic articles, magazines, newsletters, and other forms of online communications. The course will focus on applying good design with the technical skills needed to define content, metadata required for search engines, etc. The second half of this course will introduce students to the fundamental principles, theory, and concepts of web site design and creation.

Fall Semester.
3 semester hours.
Prerequisite: ART 209.

ART 408 Professional Preparation for Graphic Designers

This course provides the essential skills and instruction required for setting up and managing a graphic design business. Students will be guided through everything from how to present your portfolio, find work, and market themselves, to an introduction into registering a company name, billing and accounting systems, and how to get started in setting up their own corporation. Students will have the opportunity to create a business plan, learn how to respond to a Request For Proposal (RFP), test-drive accounting software, create a budget, and customize their own business forms.

Fall Semester.
1 semester hour.
Prerequisite: ART 308.

CS 116 Web Design and Development

Students will learn basic HTML scripting, use of Web editors to create various styles of Web pages (single and multipage sites, online forms, CSS, etc.), management of Web sites and use of animated Web programming. CS 116 does not count toward a major or minor in Computer Science.

Fall and Spring Semesters. 3 semester hours.
Satisfies Creative Experience requirement.

JMC 250 Photoshop

Introduction to the functions, components, terminology, features and uses of Adobe Photoshop, focusing on the essential techniques and functions of the program. Course offers hands-on lectures, demonstrations and student projects. Students must have electronic storage media.

Fall and Spring Semesters.
3 semester hours.
Cross listed with ART 250.
Prerequisites: JMC 200 or instructor permission; pre-requisite waived for Graphic Design majors.

Recommended Electives:
BUS 309 Principles of Marketing

Principles of Marketing is an introduction to the basic functions of marketing. The course includes topics such as consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing and e-commerce.

Fall and Spring Semesters. 3 semester hours.
Prerequisites: sophomore standing.

BUS 311 Advertising

A comprehensive survey of basic principles and practices of advertising. Topics include: planning and advertising campaigns, creating advertisements and developing media plans.

Spring Semester. 3 semester hours.
Prerequisites: C or higher in BUS 309.

JMC 203 Public Speaking

The study of oral communication in the public setting through understanding of the rhetorical skills of delivery, organization, language, and the application of this knowledge in presentation and evaluation of prepared informative and persuasive speeches.

Fall and Spring Semesters.
3 semester hours.
Satisfies Creative Experience requirement.

NOTE:

An internship during or at the conclusion of the junior year is highly recommended.

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